Jump ahead one year to May 2019, Google has now announced an upcoming feature for Image Search on mobile that would provide searchers the option to “swipe up to navigate” to the AMP article associated with the image: Once the ‘View Image’ button was removed, they began to see hundreds of clicks daily from their images that were already ranking well in Google Image Search: The screenshot below is a great example of the direct traffic impact from this change had on an UpBuild client. This wasn’t only a victory for Getty, but for websites in general. Two years later, in mid-February 2018, following a licensing agreement with Getty Images, Google removed the “View Image” button from Image Search, which gave prominence to the “Visit” button, sending the searcher directly to the source page.
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In 2016, Getty Images filed an antitrust complaint against Google in the European Union claiming that Google Image Search was harming the company, as it was providing the ability to download high-resolution images directly without paying and this overtly promoted piracy: Since 2012 it seems that Google has really picked up the pace in displaying enriched Search results beyond ten simple blue links. Since clicking on a featured snippet image currently takes users to Google Image Search and not the originating site, is it even worth optimizing images to appear in featured snippets? Let’s take a look. So, Why Optimize for Featured Snippet Images? There is no reason for me to want to see an enlarged version of this image: Take the query “ best time of year to buy a car” for example. not Image Search), and interacting with a featured snippet image always wants to be taken to an image search. I don’t think that the intent for someone searching on (i.e. While I can understand the thought process of sending the user to a more image-centric page with more images to choose from, this doesn’t feel like the optimal user experience.
clicking on) a featured snippet image, presently you are kept within Google’s ecosystem and taken to an expanded version of the image under Google Image Search results. John Mueller stated on Twitter in August 2018 that “sometimes there are really useful images from one site, and great snippets from another”, nudging all those with “awesome images” in the direction of Google Image best practices, which makes sense.
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SEOs talk a lot about how to structure text for featured snippets – I wanted to see if we can definitively learn how to get an image included in featured snippets too. There is a system in place for images we just (as is the case with most things Google does) don’t know exactly what it is, and it appears to be different than the one for text. This has been the case for quite some time now and it’s fair to say that while a page may provide the most useful answer, the same page might not convey the most useful visual. An UpBuild client recently asked why the image in Google featured snippets are often provided by a different website than the one from which the text content is taken.
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